DESIGNED AROUND THE REAL NEED
What makes restaurant menu design work?
A menu is both a brand experience and a working document. Inconsistent pricing, overcrowded layouts and difficult typography can slow decisions and make future changes harder to manage.
Our approach
We work from an agreed item list and category structure, then establish typography and spacing suited to the format. Price alignment, dietary indicators and descriptions are reviewed with the restaurant. Print and digital versions are prepared for their respective uses, with a plan for future item or price updates.
What we plan before production
Every piece starts with an audience, a message and a format. We agree the intended use, source assets and production requirements before refining the artwork. Printer specifications and digital dimensions are checked separately, and the business approves the final wording and contact details.
From brief to finished work
A clear brief leads to a visual direction and agreed review rounds. We refine the selected concept, adapt it to the required formats and prepare final files for the intended channels. Printing, installation and distribution are identified separately from design unless explicitly included.